Getting someone to express interest in your church—whether through an online form or a Facebook ad—is just the beginning. The real challenge is turning that interest into action, and ultimately, into a lasting connection with your church. This is where the art of follow-up comes in.
The people filling out your forms or clicking your ads are often exploring faith or searching for a community. How you follow up with them can determine whether they attend your church or lose interest altogether. A thoughtful, timely follow-up shows them that your church cares and values their interest.
1. Respond Quickly
The faster you follow up, the better. Studies show that responding within 24 hours significantly increases the likelihood of engagement. For church leads, a quick response demonstrates enthusiasm and attentiveness.
2. Personalize Your Communication
Avoid generic messages. Address the person by name, reference the specific ad or form they responded to, and make your tone warm and inviting. Personalization helps build trust and connection.
3. Offer Clear Next Steps
Don’t leave your leads wondering what to do next. Invite them to attend a specific service, join a group, or meet with a pastor. Be clear and specific in your invitation.
4. Use Multiple Touchpoints
Don’t rely on just one email or call. Follow up with a combination of methods, such as text messages, phone calls, and emails, to increase your chances of connecting.
5. Keep the Conversation Going
Follow-up doesn’t stop after the first visit. Continue engaging with visitors through regular communication and personal invitations to events or groups. Building relationships is a long-term effort.
While follow-up is critical, many churches struggle to manage it effectively. Staff and volunteers are often stretched thin, and leads can slip through the cracks. Without a system in place, it’s easy to miss opportunities to connect with potential visitors.
At MoreChurchVisitors by NetMinistry, we provide churches with the tools and workflows needed to make follow-up seamless and effective:
One church we partnered with used our automated follow-up tools to engage leads generated from their Facebook ads. Within three months, they saw a 40% increase in first-time visitors, many of whom noted how welcomed and valued they felt from the very first follow-up.
Following up effectively can transform leads into active members of your church community. With MoreChurchVisitors by NetMinistry, you’ll have everything you need to build strong, lasting relationships with the people you reach.
Ready to take your follow-up to the next level? Contact us today and let’s start growing your church together.
This article outlines why social media advertising is critical for churches in today’s world. It highlights the unique challenges churches face in growing their congregations and explains why Facebook and Instagram ads are the solution. The article concludes with how MoreChurchVisitors by NetMinistry can help churches overcome growth barriers and thrive.
This article explores real-life examples of how churches used Facebook ads to successfully grow their congregations. By highlighting these success stories, it demonstrates the transformative power of targeted social media outreach and explains how MoreChurchVisitors by NetMinistry can replicate these results for any church.
For decades, churches relied on methods like door-to-door outreach, direct mail, or word-of-mouth to grow their congregations. While these approaches still have value, they can’t compete with the reach and efficiency of social media platforms like Facebook and Instagram.
