When someone expresses interest in your church—whether through an ad, event, or online form—a follow-up call can be a powerful way to build a personal connection. But making those calls can feel intimidating, especially if you’re unsure how to approach the conversation.
Done well, follow-up calls can turn curiosity into commitment. Done poorly, they can leave a bad impression. Here are the key do’s and don’ts of calling church leads.
1. Do Call Promptly
Timing matters. Aim to call within 24-48 hours of receiving the lead while their interest is still fresh.
2. Do Use Their Name
Start the conversation with a friendly greeting and use their name. “Hi [First Name], this is [Your Name] from [Your Church]” immediately personalizes the interaction.
3. Do Listen More Than You Talk
Ask open-ended questions like:
4. Do Be Warm and Genuine
Your tone matters as much as your words. Speak with warmth and sincerity, and let your love for your church and community shine through.
5. Do End With a Clear Invitation
Before you hang up, invite them to take the next step, such as attending a service, joining an event, or meeting with a pastor.
1. Don’t Sound Scripted
While it’s fine to have a general outline, avoid reading from a script. Be conversational and authentic.
2. Don’t Overwhelm Them With Information
Focus on one or two key points instead of trying to explain everything about your church in one call.
3. Don’t Pressure Them
Your goal is to build trust, not to push them into a decision. Be inviting, not forceful.
4. Don’t Call at Inconvenient Times
Avoid calling during mealtimes or late in the evening. If they can’t talk, offer to call back at a better time.
5. Don’t Forget to Follow Up Again
If they don’t attend immediately, stay in touch with occasional calls, texts, or emails to keep the connection alive.
At MoreChurchVisitors by NetMinistry, we help churches streamline the follow-up process so no lead is left behind:
One church we partnered with implemented our follow-up system to call leads within 24 hours. The result? A 40% increase in first-time visitors over three months, with many mentioning how much they appreciated the personal outreach.
Calling leads doesn’t have to be stressful—it’s an opportunity to share your heart and invite others into your church community. With MoreChurchVisitors by NetMinistry, you’ll have the tools and support you need to make every call count.
Ready to connect with your leads in a meaningful way? Contact us today, and let’s grow your church together.
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